![]() Related: How to get real-time insights on Facebook Your thumbnail image may not include more than 20% text. Thumbnail image ratio: Should match the aspect ratio of your video.Recommended resolution: Minimum width 600 pixels.Audio: Stereo AAC audio compression, 128kbps + preferred.Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan.You can promote video campaigns on Facebook and spread your message through video and sound. Related: Learn how to use the Facebook Ads Manager Related: Check out how far your budget will go with Facebook advertisingįacebook has ad options for you to drive downloads of both your desktop and your mobile apps. The collections ad format allows businesses to drive mobile shopping in a more visual way. Related: A beginner’s guide to the Facebook Insights tool Note: the feed unit may be an image or a video These ads are an immersive ad type for businesses to showcase their stories and products on mobile. Related: Take a look around the Facebook Ads Manager Recommended image size: 1080 pixels by 1080 pixels.Related: How much does it cost to advertise on Facebook?Ĭarousel ads allow you to display from two to 10 images that will cycle through like a carousel. You can create up to six variations of your ad using one image. These are ads that display a single image and a call-to-action that leads users to a new landing page determined by the advertiser. LEARN MOREĪ complete list of Facebook ad sizes Photo ads RELATED ARTICLE Improve your targeting with Facebook Audience Insights Learn how to get access to relevant data about Facebook’s audience to leverage your paid social. Then, find the specs you need for your creative. To learn about Facebook ad sizes, first find the Facebook ad you will use in the list below. You can also use Facebook Canvas, which are mobile interstitial ads (ads that take up the entire screen of your phone, like when you are playing a game), and mobile native ads (an ad that mimics the form of Facebook content). When you advertise on Facebook, your ads can be placed in the desktop News Feed, the desktop right column, and in the mobile News Feed. Related: Everything you need to know about Facebook adsįacebook ad dimensions vary according to the ad type and placement. But don’t worry: Strike Social’s got you covered. We know you are busy and don’t have the hours necessary to pour over such details. One important topic to learn about is Facebook ad sizes. In such a competitive scenario, it is important to know how Facebook advertising works to achieve superior results in your market efforts. Its high engagement and market penetration – 1.47 billion people use Facebook on a daily basis – and 93% of marketers invest in Facebook Ads regularly. Keep text minimal.Facebook is the most popular social media platform. Therefore we will only keep the key message and most attractive image in our first frame. The Thumbnail is our secret weapon for bypassing the Facebook text restriction. (Skip to Step 5 if you design with Powerpoint (yea… some people do.)) Step 1: Plan your thumbnail In the following tutorial, we will convert an existing design to animation using Powerpoint. Powerpoint provides a handful of animation presets that helps you create simple motion graphic with a few clicks. What’s a keyframe?”Īfter some experiment, I developed a way to create simple animations with the everyday tool that are used by Windows and Mac users - Powerpoint. Tips: Reserve a frame with less text as thumbnail. People who have experience in video editing and animation must find the process familiar and master it effortlessly. With some creativity, our existing design could be converted into lively micro motion graphics. For small business/startups, micro animation is a better alternative.Ĭreate simple gif animation with Photoshop Timeline feature The crew, equipment, production cost… You’ll probably be paying tens of thousands of dollar for a short video. Nothing to do with the other frames.Ī high quality promotion video could be costly. Video content can bypass the text amount restriction on Facebook ads.A simple ‘cinemagraph’, compared to static photo, brings 85% more engagement rate and lowers the ad cost by 45%.There is a 135% increase in organic reach when you post a video instead of a photo.Facebook native video gets 13.2% organic reach on average.Motion content stand out from the crowded news feed and catch users’ eyeballs. It could be video, or even just a micro animation (or “animated GIF”). Motion contents are getting more popular. ![]() However the unpredictable Facebook algorithm would leave you a pain. One option would be going through the redesign cycle. It would be costly for us to boost the image. The picture is classified as “Low” text level. “You may reach fewer people because there’s too much text in the ad image”
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